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About The Pink School

A Little Bit About Us

We are The Pink School. We are passionate about teaching self-care and alternative wellness practices in a non-ableist and inclusive way. We lead masterclasses and courses for wellness professionals, run restorative events for private clients and the community and teach little un's their very first self-care tools. 

At the core of The Pink School v.2 is our offerings for mother's, our mum + baby groups foster an environment where women can feel nurtured, empowered and grounded through alternative healing and movement.  We are passionate about maternal mental health, and providing safe spaces for mothers and their little ones to flourish. 

Our public events are curated to be safe spaces for women and queer people to feel empowered, heard and nurtured - although we host wellbeing events for all genders in our community work, our public work is focussed on creating safe environments for women and non-binary folk who often feel un-safe, under-valued or un-heard within the wellness industry.

Life is tough, and messy - we all deserve to have a tool box cram packed with ways to facilitate our own healing.  

We are trying to be accessible and inclusive, but sometimes we get it wrong - if you notice anything we could improve on please reach out. We are female (AFAB and AMAB) focussed, however we adore group work with men and children - so please don't stay away if you identify as a male. 




Ella's professional journey began with a career in marketing which abruptly ended 5 years later with the first (of a few) mental health crisis'. From here, her own "healing journey" began. Absolutely inspired by alternative therapy she took the first step to retrain to be a Holistic Therapist. The rest is history. 

Ella is neuro-divergent and lives with chronic physical and mental health conditions, it became increasingly apparent to her how inaccesible and ableist the wellness industry is. 


The Pink Room opened in 2021 as the UK's very first space dedicated to empowering women , queer people and making wellness accesible. Located in the heart of the city in The Corn Exchange. We spent 18 months smashing the patriarchy, supporting indie female makers and facilitating healing in our little safe space.



We thrived together as a collective of practitioners with the same ethos - to provide inclusive therapies and strive to make healing accessible.

We were able to work with charities close to our hearts, like Shantosha Womens Refuge, Mermaids Charity, Refuge and Leeds LGBT Consortium and were absolutely stoked to receive funding from Live Well Leeds so we could offer reduced cost therapies and workshops for the people of Leeds

The Shop

Our gorgeous shop was curated with the most gorgeous stuff exclusively from indie queer and female owned businesses and was a sight to behold. It was a big 18 months, we went fast and hard with BIG dreams to make change from the day we opened - until the day we moved in March 2023 when Ella's own personal battles became too much to continue with the business in it's exisiting model. So it was time to take a break, ruminate and have another baby. 

Hiya, my name is Ella (she/her) and I own The Pink School

I am so glad you found this page, somehow through the noise and my limited SEO abilities you made it here. YAY!

I am The Pink School, sometimes I collaborate with other practitioners that I respect and trust but largely it is just me. 

If you read the timeline above, you'll have seen some of my story. I think the most important thing about The Pink School is my story. The fact that I have years of experience as a practitioner but also my own lived experience as someone with chronic mental and physical health struggles, plus a load of time in marketing and owning a bricks and mortar wellness business (in a pandemic) - it's these things that make what I have to say valuable. 


Yes, I have loads of qualifications and membership to a governing body but most people can say that. What makes The Pink School unique is my drive to make the lives of other people living with chronic illness easier. 


I will never claim to be able to fix, or to heal you but I can empower you, or your people/patients/children, with the tools and information to facilitate your/their own healing. I can teach other practitioners how to hold space for people with complex needs.  I can teach other businesses how to let go of the fear of saying the wrong thing, so that they can open their arms to the people they want to reach. 


  • Degree in Sociology from Durham uni (fancy)

  • MTI Level 4 Diploma in Holistic Massage Therapy

  • Advanced Anatomy, Physiology and Pathology

  • First Aid Training

  • Level 1 + 2 Usui Reiki Therapy

  • A whole bunch of CPD's in touch therapy

  • 300 hour Yoga Teacher Training 

  • 50 hour Yin Yoga Teacher Training 

  • 100 Hour Perinatal Yoga Teacher Training

Extra Relevant Info:

  • Fully DBS checked

  • Mum to two total babes

  • Neurodiverse + lived experience of postnatal mental health struggles and chronic illness

  • Favourite food - salt and chili squid

  • Biggest dislike - eye contact and the Tories, soz

  • Most joyful ritual - this is really bougie but I have a cup of (organic, fairtrade and sustainable) Cacao every morning*. 

  • Instagram
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What the People Say

Ella drinking tea and smiling in The Pink Room therapy space. Woman with brown hair, holding a cup and laughing.
"My favourite place in Leeds! I have had massages with Ella and Reiki healing with Frances and both are incredible therapists who take the time to understand your needs and tune into your energy. They are both super helpful and try their best to accommodate your needs and are super inclusive and attentive. I always feel so much better after their therapies."

Jo F, Leeds


Accessibility + Comfort 

We always strive to use venues which are fully accessible, the accessibility of every venue is outlined on the booking page. If you have specific needs and would like reassurance that we can support them please do not hesitate to contact us

Gender Diversity + Trauma Awareness 

Ella has a huge amount of experience working within the LGBTQ+ community and is incredibly conscious of gender inclusive language and accessibility. We are very aware that the wellness world uses a lot of language around the "divine feminie" and a lot of references to the womb, we do not use this vocabulary at The Pink School. 

We are also aware that some aspects of the wellness world can be incredibly insensitive to how trauma is handled, as such we will always seek permission before giving modifications that use touch and only seek information about triggers strictly on a need to know basis, for your own safety. 

GPDR Procedure 

The Pink Room Privacy Policy


Our contact details 

Name: Ella Norman



The type of personal information we collect 

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics (for example, name and contact details)

  • Medical information necessary for the provision of the services (e.g. allergies and sensitivities)

  • Disability information related to accessibility requirements 

  • Reasoning for coming for a treatment, including background history related to the services

  • Medical information related to Covid-19

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • For the provision of the service (holistic therapies and/or massage therapies), including follow-up post appointment

  • For in the event of an emergency 


We use the information that you have given us in order to provide services relating to holisitic therapies and massage, including:

  • Register you as a new customer

  • To process and arrange your appointment/therapy, including managing payment and collecting and/or receiving monies from you

  • To manage our relationship with you, including asking for a review or testimony and/or notifying you of any changes to our privacy policy

  • To enable you to take part in competitions or prize draws

  • Administration of the website, including data analytics and troubleshooting  

  • Administration of the website including booking appointments. 

We don't share you personal information with third parties without your explicit consent or where the law allows. This would include in the case of a medical emergency. 

We share your personal data with Wixm MailChimp and Fresha, for the purpose of customer sign up via our website. This will involve the transfer of your personal data outside of the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by only transfering your personal data to countries that have been deemed to provide an adequate level of protection for personal data. 


Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are: 

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting :

(b) We have a contractual obligation.

(d) We have a vital interest.


How we store your personal information 

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements.

We keep client records for 10 years in accordance with the FHT Code of Conduct and Professional Practice. We will then dispose of your information by deleting digital and hard copy files. In line with the FHT Code of Conduct and Professional Practice, we will keep your records indefinitely if you suffer an adverse reaction during or after treatment.


Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information. 

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. 

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. 

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances. 

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.


How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at

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